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BBC experiments with holographic TVs

26 September 2016
BBC experiments with holographic TVs

The BBC has continued to experiment with emerging broadcast technologies after creating a holographic TV device for future audiences.

The ‘low-fi and low-cost’ device was designed to analyse how the corporation could deliver augmented (AR) and mixed reality content in the coming years.

“Our experiment was fairly simplistic, but the new technologies on the horizon have the potential to completely change the way that audiences experience media content in the future,” said BBC head of digital partnerships Cyrus Saihan.

“You can imagine a world where instead of watching a film star being interviewed on the sofa of a TV chat show, they feel as if they are sitting right next to you on your own sofa in your living room, or where instead of looking at a 2D image of Mount Everest, it appears as if the snow on the mountain top is falling around you.”

According to Saihan, mobile game Pokemon GO is only “the tip of the iceberg” when it comes to augmented reality, with major companies investing in various immersive mediums such as AR and VR.

“If devices such as Microsoft’s HoloLens and the Google-backed Magic Leap also capture the public’s imagination, we could soon find ourselves in a situation where the lines between digital content and the real world become increasingly blurred,” he said.

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