News Production & Post

Avid targets smaller market broadcasters

19 October 2006

Avid has unveiled Avid News Station, a new all-in-one system that it says will empower broadcasters in smaller markets to make an affordable and smooth transition to all-digital news production.

Avid News Station combines the same Avid systems used in larger broadcast environments, including the Avid AirSpeed ingest and playout server, NewsCutter craft-news editing software, and the Avid Unity LANshare media network, in a single integrated package. It also includes Avid Interplay – the world’s first nonlinear workflow engine, which fuses integrated asset management, workflow automation, and security control into a single system – streamlining news production.

“The needs of smaller market broadcast stations are similar to those of their larger counterparts,” said David Schleifer, vice president of Avid Broadcast and Workgroups. “With Avid News Station, broadcast stations of any size will now be able to easily replace old tape-based systems with a seamless workflow for end-to-end digital news production. They will be able to use Avid News Station to acquire media with ease, have instant facility-wide access to high res media and complete packages, and go to air with the same speed and efficiency that larger stations have enjoyed.”

The Avid News Station solution allows customers to create news content once and share it anywhere – even across stations.

The package also includes a range of Avid Total Services including project management, installation assistance, on-air support, a nonlinear training curriculum, and one year of 24×7 technical assistance. In addition, Avid News Station offers two ingest channels, five news editing seats, four playback channels (two are redundant) and 300 hours of protected DV25 storage, all of which provide broadcasters with the ability to create a wide array of news packages in a more timely manner, and deliver them through traditional on-air broadcasts as well as to the Web and mobile phones.

Equally important, broadcasters can easily upgrade their Avid News Station systems to achieve a comprehensive HD news production workflow.

Currently available in the US, Avid News Station is priced at $198,000 USMSRP.

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