News Production & Post

Avid expansion for Serbia’s RTS

14 November 2013
Avid expansion for Serbia’s RTS

Serbia’s leading public broadcaster, Radio Television of Serbia (RTS), has added to its Avid broadcast workflow. The new investment comprises an Avid Interplay Production asset management system, Avid Interplay Central for remote working, Avid AirSpeed 5000 ingest servers, and an Avid Pro Tools HDX mixing and editing system. RTS also plans to add it its existing Avid ISIS shared storage system.

The installation in RTS’s Belgrade headquarters (pictured) will be implemented by Serbian systems integrator, Amisys Group, and is scheduled for completion in December 2013. Building on its existing Avid infrastructure of news management, editing solutions and shared storage, RTS hopes the investment will increase its operational efficiencies, allow it to handle increased amounts of media and efficiently capture and manage content.

RTS’s head of TV technology, Nenad Cukalovic, said: “The volume of media assets we’re handling has increased fourfold over the past 12 months, accelerating the need for us to streamline our operational efficiencies and rethink how we handle, store and access our media content. We’ve experienced many years of success with Avid solutions as they are trusted and reliable, so it made perfect sense for us to build upon our existing Avid infrastructure and invest in a set of open and integrated solutions that future-proof our digital workflow.”

Christopher Brennan, Avid’s managing director for Central and Eastern Europe, Middle East and Turkey, added: “RTS’s additional Avid investment is yet another example of how we’re continuing to build momentum in the region and enable the largest broadcasting corporations to manage and optimise their assets through integrated, end-to-end workflows. RTS is well known for its innovation, and with a set of powerful and versatile solutions as the backbone of its operation, we¹re helping it to maintain and develop its vision.”

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