News Production & Post

Avid eases production engagement

5 December 2012
Avid eases production engagement

Avid Interplay Central 1.3, which extends the media production environment through web-based and mobile devices, is now available. Created to simplify media production, installation and maintenance, the latest version of Interplay Central delivers dramatically improved accessibility for media professionals to create, edit, distribute, and manage media. Whether creating news packages, logging reality TV footage, or editing and sending video for review and approval, users save several steps with a single browser-based view. Depending on an organisation’s system size and upgrade intervals, Interplay Central can provide significant reduction in both implementation time and cost. “We need access to tools that let us maintain a competitive advantage by quickly producing and publishing complete, high-quality stories,” said Dany Harrison, general manager, Production, French Services for CBC/Radio-Canada. “With Interplay Central 1.3, journalists working from multiple offices can now access and view material simultaneously. In addition, we no longer need to deploy a dedicated client because Interplay Central 1.3 uses a standard browser, reducing the risk of conflicts with other software installed on the journalist’s PC.” Additionally, Interplay Central 1.3 now supports the Interplay Production asset management systems and new tools for a broad range of television entertainment and sports production tasks. It also has important incremental capabilities for news journalists and iNEWS-connected newsroom staff. “Media creation and consumption are becoming increasingly mobile, and our broadcast customers need to have easy access to content and finish stories faster, wherever they may be,” said Dana Ruzicka, VP Segment and Product Marketing, Avid. “Interplay Central 1.3 sets a new standard for productivity, with a fresh set of tools designed for the way broadcasters want to work. This type of open, collaborative, and mobile workflow helps improve their productivity, agility, and operational efficiency.”

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