ATV Turkey moves to HD with Cinegy software24 May 2011
Turkuvaz Media Group – the provider of channels including ATV and MinikA – has extended its use of Cinegy technology with a transition to HD for selected channels. Cinegy software is used for every stage of the production workflow: ingest, archive, monitoring and editing.
ATV has been broadcasting in HD since 25 April 2011, and has just undergone a major expansion, adding over 100 Cinegy Desktops clients to its Cinegy system. Cinegy is said to have enabled an easy and smooth transition to HD operation, with simultaneous broadcasts in SD and HD now possible.
The ATV workflow sees footage arrive in various formats prior to being transferred to the digital archive, where teams can access content and collaborate on multiple tasks from different locations. All rights are managed within the Cinegy system to ensure the content is secure. Dependent on access levels, users can then access the clips and metadata in the digital archive, allowing material to be used over and over again without any reduction in quality, while changes to material can be made directly from users’ desks.
The digital archive allows collaboration between ATV’s offices in İstanbul and Ankara, removing the time lags, costs and inconvenience resulting from tape-based workflows. The digital end-to-end workflow is supported by Orsatek in Istanbul.