ATP Media, IMG Studios sign production deal20 June 2017
ATP Media, the broadcast arm of the ATP World Tour, has signed a new deal with IMG Studios to launch a new remote production venture.
ATP Media is already using the new delivery and production model which it says has significantly enhanced the coverage of the ATP World Tour 500 tournaments, providing broadcasters with the ability to air matches with “unprecedented flexibility.”
The deal means all singles matches from the ATP World Tour 500s are now being produced, resulting in more than 400 matches being made available to broadcasters.
ATP Media has connected all the ATP World Tour 500 venues to its global media fibre network, allowing a direct link to IMG Studios in London where they World Feed, including commentary and graphics, is created. International broadcasters are then able to access the World Feed via the network or satellite, as well as additional court feeds on the network.
News edits, highlights and other features are also being produced remotely at IMG Studios.
The new production model increases the global production of men’s singles tennis matches from the ATP World Tour 500 tournaments from 286 matches produced in 2016 to 435 matches in 2017.
Dominic Gresset, ATP Media executive producer, commented: “These developments in our production and delivery methods allow us to distribute more matches than ever before, with up to four court feeds from some ATP World Tour 500 tournament locations, such as Rio de Janeiro, Acapulco and Washington, in addition to the World Feed. This new way of working enables us to deliver an enhanced broadcast product, whilst at the same time reducing operational costs. With a consistent, high specification work space and 24-hour support at IMG Studios, we’re able to produce market leading live tennis coverage for our global broadcast partners.”
David Shield, SVP IMG Studios, added: “We are delighted to be working with Dominic and the production team from ATP Media on this innovative workflow solution. Federations and broadcasters are looking for ways to reduce the size of on-site operations by using remote production. Our extensive connectivity, modern workspace and built-in technical resilience make IMG Studios the ideal partner.”