News Production & Post

ATG Broadcast focuses on full array of services

25 January 2012
ATG Broadcast focuses on full array of services

ATG Broadcast will exhibit its full range of systems planning, design, installation, commissioning and post-installation support services at this year’s BVE London.

“The broadcasting industry is advancing rapidly on three parallel fronts: from standard definition to high definition, from discrete media to server-based content management, and to new modes of television content distribution,” said ATG Broadcast Managing Director Graham Day. “The potential benefits are enormous, both in terms of operational efficiency and in meeting the increasing expectations of consumers viewing on latest-generation 1080-line display screens.

“ATG’s many successes have centred on meeting our clients’ needs not just for the next year or two, but for the long-term. Easy expandability is a feature of all our designs, to accommodate additional programme channels as the market for high-quality content expands and to embrace new services such as 1080p/3G, IPTV, web-streaming and video podcasting.

“Talking technology is one thing; designing and delivering practical and future-proof television broadcast systems is quite another. ATG Broadcast systems are working successfully in many of the largest broadcast networks here in the UK, in Scandinavia, mainland Europe, the Middle East, Africa and Asia. We invite BVE visitors to come and discuss not just their short-term needs but the challenges and opportunities likely to arise through to 2020. It is an exciting picture.”

The company’s lengthy roll-call of recent projects includes a HD master control room for The Associated Press in London, and a major upgrade of Studio Three at Television Centre, London, in partnership with BBC Studios and Post Production. Among the projects currently in progress are an international and regional newsroom for South African Broadcasting Corporation in Johannesburg, HD channel playout infrastructure for Ericcson Broadcast Systems at TV4 Sweden’s HQ in Stockholm, and a 3D studio and Apple Final Cut editing facility for Al Jazeera Children’s Channel at Education City, Doha.

As an active distributor of selected third-party video and audio products, ATG Broadcast will also promote NTP Technology digital routers, Viewcast streaming media capture cards and encoders, and Amberfin file-based media ingest and transcoding solutions at BVE.

Stand: B28

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