News Production & Post

Assimilate launches new Scratch online store

27 October 2011
Assimilate launches new Scratch online store

The digital workflow post-production tool provider has released details of the Assimilate Store, where artists can discover, trial and purchase the new Scratch Lab workflow tool for production and VDX dailies.

Users can also identify and purchase third-party software and selected hardware accessories that support the entire Scratch product line, as well as Assimilate logo merchandise.

Third-party product providers at the time of the site’s launch include 3ality Technica, GenArts, RE:Vision Effects, 4K Co Ltd, HS-Art, Calibrated Software and Tangent.

Explaining the premise of the new outlet, Assimilate’s Vice-President of Marketing, Steve Bannerman, commented: “The Assimilate Store is a full-on trading post for the extensive array of products that make up the Scratch and Scratch Lab ecosystem. It’s a unique marketplace where artists can discover, trial and purchase optimised software and hardware products that enhance the creativity of their Scratch and Scratch Lab experience, while offering additional convenience and productivity benefits. We’re thrilled by the range of products available at launch: from Scratch Lab itself, to visual effects plug-ins and control surfaces; even Assimilate T-shirts and stickers. Our new store is the perfect complement to our worldwide network of resellers.”

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