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App launched to deliver ‘more personalised’ BBC

19 July 2016
App launched to deliver ‘more personalised’ BBC

The BBC+ app is now available for download.

Available for both iOS and Android, the app ‘puts the things you care about at your fingertips’, delivering global news alongside personalised categories such as TV, books, authors, mind, body and money matters.

Clare Hudson, executive editor of homepage and BBC+, said, “By making BBC+ customisable, we are able to give users more relevant things to read, watch and listen to from across the BBC.

“This means you can use your spare moments well because once you’ve caught up on the day’s main events, you can browse articles from across the BBC on topics you’ve chosen yourself. It’s also an easy way to discover things you weren’t expecting to find, as everything is brought together in one simple app.”

The app was initially planned for release ahead of Euro 2016, Wimbledon and the Rio 2016 Olympic Games, but delays have seen it miss a significant portion of the summer’s major sporting events.

Over seven million users have signed in to the BBC, benefitting from more personalised experiences – a trend that saw the BBC take steps to develop such personalisation into an app.

Paul Owen, head of Product, homepage and BBC+, added, “As seven million people have signed up to myBBC, we are increasingly able to provide them with more of what they love based on what they’ve told us.

“BBC+ is a key part of the journey towards achieving a much more personal BBC, and truly brings topical information from across the whole organisation to your pocket, ready for you to access at your convenience.

“This is just the start for us, and over time the app will evolve and add new features based on user feedback.”

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