News Production & Post

AP shoots, scores with SchueduALL

6 July 2006

In what might be our final World Cup story, Associated Press Television News is using ScheduALL’s end-to-end operations management software during the tournament to centralise and streamline resources for booking news gathering and client broadcast operations.

“ScheduALL provides a workflow for holistic management of enterprise-wide operations, ranging from our global transmission and human resources to tracking of services in various currencies, at different rates, and across time zones,” said Daniel Lynch, head of communications technology & strategy at the Associated Press. “When we place a booking with ScheduALL, we know which resources are available, can project the costs ahead of time, and can complete the work order accurately in a fraction of the time once required for the same process. We’ve worked extensively with ScheduALL in developing our system so our clients receive quick and timely service when they need it. We look forward to future developments in partnership with the company.”

The AP has been using ScheduALL software since July 2002 to maintain a work order trail from the initial client request to the time the final invoice is produced. At the World Cup, the AP is taking advantage of its existing ScheduALL software, already customised for this type of event, to ensure that its unique newsgathering resources are made available to broadcasters and other media groups around the world as smoothly as possible. Because rates and other information related to their clients’ services are already entered into the AP’s ScheduALL software, the company can use the system as a single resource for bookings over the course of the tournament. As a result, staff can manage key processes without the need for constant communication or updating of independent solutions.

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