Analytics within the cloud16 September 2017
Unveiled at IBC2017, Qligent’s new delivery analytics module is intended to specifically help users better understand the end-to-end content journey. It helps gather intelligence on programme content, distribution chain service quality, consumer behaviour and other elements to gain a data-driven competitive advantage.
Qligent said it is moving beyond QoS and QoE analysis and compliance verification with its Vision monitoring platform to help customers cross-correlate performance data from origination to consumption.
Ted Korte, COO, Qligent, said: “The continued migration towards servicing the consumer’s demand for a personal experience means that broadcasters and TV service providers must embrace the broader landscape of monitoring an OTT or SVoD service.
“It’s a consumer’s market, and any type of provider will need to be data-driven, [thus] broadening the scope to supplement or mimic the massive data collection capabilities of companies
that specialise in one-to-one relationships, such as Facebook, Amazon and Google.”
Qligent claimed to make data analytics easier by cost-effectively capturing data from streams and equipment at points along the stream path such as origination points, the IT backbone, CDNs, edge devices, ISPs, mobile providers and set-top boxes.
Centralised to Qligent’s Vision dashboard, users can drill down as deep as desired to capture the required data sets around delivery analytics or automate consolidated reports. The delivery analytics module gathers field data through Qligent’s Virtual Probes and Micro-Probes.