AMC Networks embraces Avid Everywhere29 October 2014
Broadcaster AMC Networks International – Central Europe (AMCNI-Central Europe) has adopted Avid Everywhere by implementing a full content creation to distribution workflow powered by the Avid MediaCentral Platform.
Headquartered in Budapest, Hungary, AMCNI Central Europe produces thousands of hours of original sports, news and entertainment programming for millions of viewers in the Central European region. It also distributes acquired content across its network of internationally branded channels.
Gábor Nádasdi, CTO at AMCNI Central Europe, commented: “To help us access, distribute and monetise our media more efficiently across our network of channels and regions, we required a workflow that was flexible and scalable enough to meet these commercial and operational demands.”
AMCNICentral Europe’s latest investment comprises solutions from the Avid Media Suite and Storage Suite, including Avid MediaCentral | UX, the cloud-based, web front-end to the Avid MediaCentral Platform. With MediaCentral | UX production staff can connect to AMNCI’s existing Interplay | Production system, meaning staff can log and edit remotely.
Additionally, with Media Suite modules such as Interplay | Archive, AMCNI- Central Europe now has complete visibility into its media asset archives.
“In today’s high-pressured media production environment, broadcasters are continuously looking for more powerful and efficient ways to create and manage the growing volume of media assets, and gain more value from them,” said Tom Cordiner, vice president, international sales at Avid. “By embracing Avid Everywhere, AMCNI-Central Europe will now have the leading-edge collaboration and media management capabilities they need, all powered by the industry’s most open, flexible and integrated platform.”