Amazon ‘wins rights to ATP World Tour’1 August 2017
Amazon Prime Video has reportedly won the rights to broadcast the ATP World Tour tennis championships from Sky.
According to The Guardian, Amazon will become the home for all major tennis events, apart from the Grand Slams – including the end of year ATP World Tour finals at the O2 Arena in London.
Amazon is thought to have outbid Sky, whose five-year contract ends in 2018, with a bid of as much as £10 million a year. The Guardian says Sky, which is understood to have paid about £8 million a year for its current deal, is not believed to have matched the amount it bid last time to try and secure the new deal.
The contract covers the ATP World Tour Masters 1000 and Masters 500 events from around the world, including tournaments in Monte Carlo, Madrid, Paris, Miami, Indian Wells and Shanghai.
Amazon has already won the rights to Thursday-night games in the NFL in the US and has also acquired live audio-streaming for Bundesliga football commentaries in Germany, available through its Amazon Music service.
TVBEurope contacted ATP for more details. A spokesperson said, “ATP Media is currently undergoing a tender process for the UK rights to the ATP World Tour beyond 2018. We have no further comment to make at this stage.”
Amazon also declined to comment.