Amazon prepares for Indian launch with Dharma deal27 September 2016
Amazon has penned a deal with India film producer Dharma as it prepares to launch Prime Instant Video throughout the country.
The launch is anticipated to kick off global expansion for the OTT service, which is currently limited to the US, UK and Germany.
The Dharma deal give Amazon exclusive SVoD rights to Dharma’s library, as well as all of its upcoming releases.
Nitesh Kripalani, director and country head, Amazon Video India said, “We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories – that Dharma does so well.”
“We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on VoD and OTT platforms”, said Apoorva Mehta, CEO, Dharma Productions.
“We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”