Amazon pens exclusive PBS deal5 July 2016
Amazon has signed an exclusive deal to secure PBS Kids content for its Prime Video service.
The multi-year agreement will allow Prime users to access all PBS Kids content, designed support social-emotional development and literacy skills, as well as science, technology, engineering and maths.
“We are excited to announce this new deal with PBS, which will make Prime Video the exclusive premium subscription home for the great PBS KIDS series that our customers and their kids love,” said Brad Beale, vice president of worldwide television acquisition for Amazon.
“From our award-winning Amazon original series to amazing licensed content from industry leaders like PBS Kids, we’re committed to making Prime Video the best destination for kids and family programming that will both educate and entertain.”
Content, all of which can be streamed or downloaded for offline viewing, includes Daniel Tiger’s Neighborhood, Arthur and WordGirl.
Programmes will premiere on PBS stations shortly before being made available via Amazon. PBS Kids titles will also be available with Amazon FreeTime Unlimited – a subscription service designed for kids and their parents.
“We are very pleased to be continuing our relationship with Amazon, increasing Prime Video members’ access to our trusted, educational programming,” said Lesli Rotenberg, senior vice president and general manager of children’s media and education, PBS.
“PBS Kids shows have been developed with the needs of today’s children in mind and focus on fundamental academic areas such as literacy, science, technology, engineering and maths in addition to collaboration, communication, critical thinking and creativity.”