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Alsumaria adopts Miranda for Iraq brand

16 March 2006

Iraq satellite channel Alsumaria TV has taken delivery, via distributor Broadcast & Communication Systems, of a Miranda Imagestore 300 SD master control and channel branding processor and a Presmaster 2 master control panel for its Lebanon-based playout operation: the new master control system will be used for enhanced channel branding and more efficient station playout, with control via Harris automation and content running from a Seachange server.

“With the introduction of this new branding system, we will be making dramatic changes to the presentation of Alsumaria TV, with more sophisticated program junction graphics and more engaging channel branding,” said Jassem Al-Lami, head of operations at Alsumaria TV in Baghdad.

The satellite television channel’s Imagestore 300 is fitted with the Easytext automated character generator for presenting news crawls, SMS viewer messages, and financial graphics such as stock market and exchange rate data. Easytext is a template-based character generator that minimises manual intervention without compromising creativity.

The Imagestore 300 is also equipped with a dual-channel DVE; Alsumaria TV will also use the unit’s clock-insertion capability for customised timer inserts, as well as the integral A/B video mixer and 16-channel audio mixer.

The Presmaster 2 control panel, with integral color touch screen, will act as a manual backup for the automation system and will provide control of video and audio mixing, DVEs, and channel branding graphics.

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