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A1GP signs with Teletrax

11 October 2006

Teletrax has signed a contract with A1GP, organisers of the A1GP motorsport series. From the first race of the next season the company will use the Teletrax suite of broadcast intelligence services to detect and report on global broadcasts of its events.

Teletrax will provide A1GP with evidence of its live coverage and highlights packages broadcast around the world. With the intelligence gathered, A1GP will be able to tailor its offering, improve allocation of its resources and provide precise details of airing coverage to its sponsors.

“A1GP is not just another motorsport, it reaches over three quarters of the world’s population and provides a completely new and exciting opportunity for national and international brands to promote themselves on a global platform,” said Richard Dorfman, broadcast director at A1GP. “Teletrax’s broadcast verification services are critical for us to better understand our world and local reach, and provide a unique service to our sponsors about the global impact and performance of their brand.”

“We are delighted that A1GP has chosen Teletrax to provide vital television intelligence on the broadcasts of its live sports events,” said Andy Nobbs, president of Teletrax. “This contract is a significant win for Teletrax, marking our entrance into the sports marketing arena, and demonstrates the urgent need for sport executives to know the true value of their content.”

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