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A-Medialynx goes Platinum

11 January 2007

Specialist production facility and satellite services provider, Berlin-based A-Medialynx GmbH, has ordered a Harris Platinum router for the playout of its satellite service in Germany.

A-Medialynx manages the transmission of numerous signals including those from television stations such as MTV, VIVA, VIVA Plus and Nick Germany. The Platinum router will serve as the core component of the signal distribution workflow at A-Medialynx, routing all satellite transmission signals live and distributing them to the additional satellite uplinks. Sold by TERACUE AG, Harris Broadcast Communications Division’s German representative, the new 512×512 Platinum router is slated to go into operation at A-Medialynx in February 2007.

“We purchased the Platinum router because we needed a robust routing matrix that could manage not only the current channel requirements of our customers, but also could provide them with options for future growth as their businesses need it,” said Helmut Audrit, CEO of A-Medialynx. “Our existing 128×128 router, which is from another vendor, cannot be upgraded to meet our customers’ needs for more channel playout capabilities in 2007. With the Platinum router’s powerful capabilities and compact form factor, we can now meet these additional requirements within our available space.”

The high-capacity, small-footprint Platinum and Platinum MX routing switchers provide high-quality signal routing up to 128×128 in 9RU, 256×256 in 15RU and 512×512 in 28RU and support a mix of any signal – video and audio, from analogue to HD – all in the same frame. Built for maximum reliability in even the most harsh, 24/7 operation, Platinum is ideal for any environment that requires routing of a large number of signals, including network, local broadcaster, mobile production, cable, telecom, military, government and corporate applications.

“As signal routing applications become larger and more complex, the Platinum router continues to gain traction across the industry,” said Dave Dougall, vice president of sales, EMEA. “This sale represents a great example of the benefit Platinum routers can bring to an operation. A-Medialynx can now fully support its customers’ existing broadcast services requirements and provide sufficient resources for additional channel expansion in the future without having to tie up valuable facility space.”

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