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3D Masters announces first speakers

13 March 2010
3D Masters announces first speakers

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TVBEurope is delighted to announce the first set of speakers for 3D Masters 2010, to be held at BAFTA in London on June 22, writes Fergal Ringrose.

Leading industry figures will discuss the technical and investment implications for the launch of 3DTV from a standardisation, production, post production and graphics perspective at the Piccadilly venue.

Examining issues related to production, 3D Masters 2010 is pleased to present David Wooster, partner, CAN Communicate, and Andy Millns, director, Inition, who will focus on new innovations in technology and technique for capture and on location recording of 3D documentaries as well as debuting fresh material.

Stereographer Adam Sculthorp, Telegenic, speaks with vast experience of his role in the live 3D capture for Sky Sports and 3D alternative content including the world’s first 3D fashion show broadcast. The production session also features Andy Shelley, Head of Development, Onsight who will provide insight into how to project manage 3DTV and keep costs down. David Bush, a renowned digital film consultant who currently advises Italian facility e-motion on 3D and digital intermediate brings his expertise in shooting and posting 3D using Red cameras.

In a session devoted to post production, two new low-budget 3D features provide workflow case studies that can be applied to TV. Micheal Reuter, managing director of Post Republic and partner in the newly formed Paradise FX Europe and Richard Wilding, senior editing manager Molinare, each explain how they established 3D post pipelines for ‘StreetDance 3D’ and ‘Mortician 3D’ respectively and the lessons they have learnt from editing and grading stereo images.

Keynoting this session is critically acclaimed 3D producer Phil Streather – who is also the driving force behind the 3D training initiative established by Skillset, Sky and the UK Film Council.

Other sessions at this must-attend day-long forum include a focus on the latest developments in standardisation among the world’s leading industry bodies – SMPTE, the MPEG Forum, DVB, Digital TV Group and the EBU. How do their different initiatives impact on your investment plans? Do these standardisation developments – which span production to delivery, transmission to reception – all add up? What does the future for 3D TV hold? The EBU’s Head of New Technology, David Wood, and DTG Technical Director, Simon Gauntlett, are among those taking part.

An additional session will cover the launch of broadcast satellite and cable 3D channels, which seem to be announced on almost a daily basis. It will also examine the critical issue of 3D EPG creation, graphical positioning and automated 3D subtitling.

3D is already where HD was five years ago, but it will require additional infrastructure, new investment and extra technology. With many broadcasters still planning investment in HD, shouldn’t they also be considering the implications of 3D before making their final investment – at least to future proof their plans? Or do they otherwise risk being left behind?

3D Masters 2010 is TVBEurope’s new event from the team that brought you the highly successful HD Masters conference from 2006 to 2009.

www.3dmasters2010.com

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