TVBEurope presents Europe’s premier conference dedicated to the business of 3DTV. 3DTV is already where HD was five years ago, but it will require additional infrastructure, new investment and extra technology. 3D Masters examines the implications.

Arguably the current wave of 3D TV production would not have got off the ground had Steve Schklair, along with Vince Pace, not pioneered technology that minimises stereo errors at the point of capture. Understandably, he had a lot to say on the subject.

Charlotte Jones, Senior Analyst, Cinema at consultancy Screen Digest, began her presentation at 3D Masters 2010 by acknowledging 3D cinema as a major driver for the development of both 3D technology and content.

There’s no-one more suitable or capable to keynote the inaugural 3D Masters event than Chris Johns, chief engineer at BSkyB and the architect of its pioneering move into 3DTV – or plano-stereoscopic broadcasting as Johns termed it.

Here, David & Christina Fox at UrbanFox.tv talk to a wide range of exhibitors at the conference about some of the problems with stereo 3D and how to overcome them.

David & Christina Fox at UrbanFox.tv were at the recent 3D Masters 2010 conference and shot some fascinating video interviews with the great and the good at the event. Here, BSkyB's Chris Johns and 3Ality's Steve Schklair talk about matters 3D.

As facilities gear up to accommodate increased demand for stereoscopic work, 3D Masters 2010 on June 22 gathers together the practitioners who are building the first pipelines for practical and economical 3D post production.

Beyond the hardware components, the practical implications of delivering quality 3D programming have only just begun to be thought through. 3D Masters 2010 brings together some of the leading European executives who are tackling the issues head on.

TVBEurope is delighted to announce the first set of speakers for 3D Masters 2010, to be held at BAFTA in London on June 22, writes Fergal Ringrose.