News Production & Post

24 TV Turkey kickstarts studios with Orad

19 November 2012
24 TV Turkey kickstarts studios with Orad

24 TV Turkey chose Orad’s on-air graphics and studio solutions to create two news studios. With Orad’s solutions, 24 TV can provide the illusion of a large studio environment where the presenter can use every square inch to present the news show. Following the vision of 24 TV Executive Editor and anchorman Yigit Bulut, its choice of a multi-display LED wall-based design was an easy pick thanks to Orad’s PowerWall broadcast graphic solution. Offering up to 16 video outputs and 16 video inputs within a single box, combined with a graphics engine, 24 TV now offers visuals either wide or close-up, without any pixelisation. According to 24 TV’s Creative Director Sertac Gegin, “With its easy-to-use yet powerful interfaces, Orad proved to be an excellent choice for creating the spectacular look for our new studios. We managed to get brilliant results, merging together our graphic artist’s touch designs and dynamic information on screen.” Orad’s PowerWall technology is on air 24/7, driving a total of 14 LED displays scattered around the studios. "We were very ambitious about creating a display-based studio and the number of the displays we wanted to use. Orad’s enterprise broadcast graphic solutions helped us move the technical limitations out of our way so that our creative team could focus on the best possible set design. Such a powerful system with minimum hardware components, lowering all kinds of maintenance and operational expenses, is the other key reason for adopting Orad’s technology," commented Erdal Yayla, CTO, 24

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